The current academic circle seems not very calm, following the "most beautiful teacher", "egg return" and other "wonderful" papers, recently there is a quick circle. A master's thesis titled "Research on the Emotional expression of Characters in the extension design of sexy underwear" has become a hot topic among netizens on platforms such as Zhihu and Douban, Thepaper.cn reported. (The Paper, May 8)

Some netizens believe that this is "confused" and "not doing business" research, but throughout the attitude of most netizens, it is still mainly to support, they think that the author of the paper is a professional background in clothing, the title of the paper is within a reasonable range, and it is also a very novel topic.

A 2016 paper can cause waves today, behind or sexy underwear "not flow" "fun is sex, sex should not be on the table to discuss" the stereotypical idea at work. Those who say that the research is not serious netizens, most of them must not have read the full text of the paper, but the word "sexy underwear" or a few chapters of the article, and they will hastily judge the topic of the paper is vulgar and of no research value, which is inevitably biased.

Sexy underwear as a product of sexual culture, naturally will inevitably be taken with the color of "sex", may make people difficult to speak. But in fact, what we lack is not the courage to talk about sex, but the scientific attitude and rational cognition towards sex. In the 1960s, pioneering American sexology researchers William Masters and Virginia Johnson came under much moral attack for their foray into experimental research on sexual response. But it turned out that the study not only objectively analyzed the specific process of human sexual response from the perspective of anatomy and physiology, but also opened up a new era in the treatment of sexual dysfunction. Without this kind of research, which is considered "substandard" by others, the scientific understanding of human sex would not have advanced.

In addition, academia is a kind of free behavior that meets certain norms. As long as the topic has research value, the argumentation method adopted is rigorous and scientific, and does not violate academic ethics, why not? Academia is never a lofty talk and hypothesis divorced from practice. It should take root in practice, find problems from the specific situations of our lives, and provide methodology for the problems to be solved in the form of theories.

As the author pointed out in the paper, whether in the field of social development or theoretical research, the exploration of the sex market is very little, and there is still a large space for development. After a close look at the paper, I found that this paper takes sex underwear as the carrier, not only compares the evolution of Chinese and western women's thoughts, but also analyzes the industrial design, production and specific application scenarios of the sex underwear market through the symbolic level, and puts forward my own design inspiration and design finished drawing in the second half, which is in line with academic norms. The ideological value and artistic value behind it far exceed the debate of "whether to study this issue".

According to the relevant data of the prospective Industry Research Institute, in 2017, there were 200 million precise people in China's sexy underwear, and the consumption of sexy underwear reached 1 billion pieces, of which the sales of Beijing and Shanghai sexy underwear market reached 900 million yuan. With the diversified and personalized needs of consumers, the segmentation of the sex underwear market will be more obvious. In the face of the fast developing interest culture industry in our country, the author of the paper is attempting to provide methodology for cultural industry research with the rigorous and scientific research to provide opinions and schemes for interest culture industry. Therefore, this paper is closely following the development of The Times "business", rather than "business".